Facebook Turns 10 in 2014 – But is Already “Dead and Buried” to Teenagers According to Study

Teenagers send message to parents.

Teenagers don’t like their parents being on Facebook.

The official foundation date of Facebook is listed as February 4th 2004, meaning the social media websites 10th birthday will soon be here. And it’s growth in that decade has been spectacular.

But now a study has been published titled “The Global Social Media Impact Study” which says young people now see the service as uncool and dislike that their parents using it. As a result they are spending more time using rival services such as Snapchat and Whatsapp.

The study focused on teenagers aged 16-18 and found that that Facebook use was in sharp decline amongst that age group.

Daniel Miller from the University College London, who was leading the research team in the study, wrote in a blog post that:

“For this group Facebook is not just falling, it is basically dead, finished, kaput, over.”

However this is a company that in May 2013 joined the Fortune 500 list. And in November reported their Q3 results showing over $2 billion in revenue, and they also included very impressive operational highlights such as:

  • 728 million daily active users.
  • 1.19 billion monthly active users.

Those statistics sure don’t suggest a website that is “dead and buried”. And if it is to this particular age group then it looks Facebook can just about hang on to survival without them.

The Shift Is Occurring

For a while it has felt like we are seeing a shift in the way Facebook is used. The usage by myself and my friends has certainly declined (we are the mid to late 20’s age group) over recent times. Possibly accentuated by the growth of Snapchat and Whatsapp. So this study isn’t a huge surprise, but perhaps the strength of the wording behind it is a surprise.

What we are seeing then could simply be a maturity of Facebook. The explosive growth curve could be starting to lose its steepness. Having been in existence for a decade it is no longer a new thing, no longer something interesting. For most of us it is just part of our regular lives.

No doubt Facebook faces challenges from its social media rivals. Added with the weight of needing to generate high revenue to satisfy it’s hungry shareholders. These certainly present challenges for Zuckerberg and his co-workers.

But with Facebook having access to bundles of cash, and a massive user base, I wouldn’t be predicting a dramatic fall any time soon. They may have recently had a $3 billion offer (allegedly) turned down by Snapchat but this just shows the way the company are thinking and how they aim to stay at the top of the social media industry.


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4 old thoughts on “Facebook Turns 10 in 2014 – But is Already “Dead and Buried” to Teenagers According to Study”.

  1. I think the “coolness” in Facebook has worn out for many just like MySpace did. The only reason I stay on Facebook is because it’s where my friends are. I am hopeful that either Facebook will get better or some new social media site will come sweep us off our feet and there will be no convincing involved to get my friends to make the switch.

  2. amandak says:

    I definitely agree the use of Facebook has declined, but I don’t think it’s anywhere near dead. The age of users has definitely risen, but it is still a popular tool among teens and young adults. Recently, the majority of this age group has moved to Instagram and Twitter, but I think eventually they will grow tired of the lack of depth of these sites compared to Facebook. Facebook has pages that all members can post on, it has ways to set events and keep those invited updated on changes, and the length and detail of posts and organization of subsequent responses is just so much more advanced than other sites such as Twitter or Instagram. Facebook is also a way to incorporate many social media sites into one as when you post to Twitter or Instagram, you can simultaneously post to Facebook. I truly think Facebook will make a comeback, though it may take some time.

  3. moonzerotwo says:

    Good riddance, toss it facedown in a ditch somewhere and move on. Facebook is and always has been a bit disappointing to me. It’s pretty sad that you can bring the entire first world together to do absolutely nothing for 10 years. You have 1,2 billion people congregated and we all just section ourselves off into the same little groups, talking about unimportant, self-absorbed bs. Meanwhile there are starving little kids on dirty floors with no energy to tell us about their day, and no technology to “connect” and tell us all to stfu about our insignificant shallow lives.

    Hopefully the next big congregation of people in one place online is more than just a clucking area motivated solely by greed, and instead run by people smart and compassionate enough to know that connecting so many people in one place could actually be a tool to at least try to get things done in the world. Start working on that one, Google.

  4. maripereira says:

    I never understood why people don’t like their parents on social media. Just don’t add them to your friend list! Or create a group without them, and you’ll be able to share whatever with just your friends. I don’t think Facebook is threatened by these new social medias yet. They don’t have the same amount of features and facilities as FB, so the large user base will stick around. But who knows, someone might come up with a new idea tomorrow and we’ll all migrate. It’s hard to predict when it comes to the Internet.