Yes, you’ve heard it well, Canon is going to launch three new PowerShots in April 2008 : SD890 IS, SD790 IS, and SD770 IS. One of this new cameras is Canon PowerShot SD890 IS features a 2.5-inch PureColor II LCD display, a 10 megapixel sensor, 5x optical zoom, 5x zoom lens and sub 1-inch macro. Its price is somewhere around $400. The second one is SD790 IS and it packs a 10 megapixel sensor, 3x optical zoom, 3-inch PureColor LCD II display which comes with an adjacent multi-control dial and new button configuration that combine to form a flat control panel, and it will cost you $349. And finally, the third one is SD770 IS which sports a 10 megapixel sensor, 3x optical zoom, a 2.5-inch PureColor LCD II screen and an optical viewfinder. The price for the SD770 IS is somwhere around $300.

“The Canon PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras carry on the trend-setting traditions and extend the boundaries of technological ease and the individual sense of style that has always been at the heart of the ELPH line up,” states Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Canon continues to draw upon its 70 years of imaging excellence and photographic expertise to develop new technological advancements, as well as create stylish form factors as seen in the iconic box and circle design of ELPH cameras.”